Tuesday, 14 April 2015

The KOSE - INDIBLOGGER meet Experience

My Tweets would have laready alerted you to the fact that I was so excited to be at the launch of a beauty secret at the Kose -Indiblogger Meet , at Hyatt regency ,Delhi .

I reached the venue well in advance and had some tim eto connect with my fellow bloggers Anshita, Shwetabh ,Rahul and Mrs Ahluwalia .
Sanchali Arora , anchored the show very well.The evenng started with a refreshments followed by a few fun activities and networking with in the bloggers .I due course we were introduced to the Kose brand.This is a brand which was started in 1946 and has now its overseas presence in 25 countries .This was the brand that introduced beauty serums and powder foundation to the world .The guest of Honour was H.E.Takeshi Yagi ,The Ambassador of Japan in India who underlined the warm relations of India and Japan .  There was a small but powerful presentation of facts and figures by Mr. Masanori Kobayashi , the grandson of the Founder of Kose Corporation Mr. Kozaburo Kobayashi .The suave and dapper looking Mr.Takashi Nomura, Director & CEO, Kose Corporation India said after extensive research in the Indian Market and Indian women , they have concluded that Indian women prefer cosmetics which have natural ingredients and  show visible results and hence Kobe who follows the philosophy of “Sensuousness and Intelligence “ have introduced attractive and value added cosmetics for the mass premium market in India.All this while I was wondering at the flawless skin irrespective of the age and sex of the Japanese people .
The mystery was finally lifted with the unveiling of Kose SPAWAKE line of cosmetics for India and launching of  the “Spawake Moisturizing Fairness Cream for Day ‘’The Brand Ambassador endorsing this product was the Bollywood actress (of Khoobsurat fame) Ms Aditi Rao Hydari .She is really petite and stunning in real life too. Looking dazzling in a golden shimmery gown she confided that she herself had always relied on natural ingredients for taking care of her skin .The Spawake range of Kose also boasts of containing Laminaria ( a sea weed ) extracts and sea salts which have responsible for the flawless Japanese skin for year now.Kose has used their Japanese technology and expertise of 40 years to prepare this special line suiting to the requirement of the modern Indian Woman.
After the official launching of the Spawake Moisturizing Fairness Cream for Day .”It was again time for some fun and we were entertained by a scintillating ocean inspired dance performance by the dance Troupe “That’s Dance “.
Finally we had an official photo session with the Aditi Rao hydari and the Kose Corporation officials .
After the photo session, we enjoyed the dinner by Hyatt hospitality .

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